website optimization – seo services NYC

Something that any SEO company New York should take into account when working on search engine optimization is actual On-Page SEO. This refers to anything that can be done on the actual content page itself before any backlinking or any other methods take place. Believe it or not there are a range of techniques that can be used to help search engines recognise your web page and give it higher authority with certain keywords.

Exact Match Domain

Having the phrase you are trying to rank for in the actual domain of the website can have a very strong influence over the SERPS. Generally a websites domain has some influence on the service of information they actually provide, and this along with optimized content can make ranking on the first page particularly easier.

Unique Content

Continuous updates from Google have stated that it is now more important than ever to make sure all of the content and information on your website is 100% unique. This part of the algorithm has been added to make sure people cannot steal information from other competing websites and rank the exact same content again. This is something which can easily be done simply by writing your own content based upon your own research.

Using header tags

Something as simple as using <h1> and <h2> tags can easily help boost your rank with on page SEO, SEO services New York and research have shown that most search engines look at headers and use this information to determine what a page is talking about. Having a phrase or set of keywords in header tags could help your website be given more authority for a particular set of keywords and help your site rank better overall.

Do not stuff keywords into the content

Being keyword rich is a clever SEO technique; however people once took advantage of search engine algorithms and there has since been adjustments to allow the robots to notice if a website is stuffing keywords. You should generally include your keywords in text, make sure they are highlighted but keep the content human readable. This goes with the meta tags that you infuse with your website, they should be short and help to describe what an article is about, not clog the web page with the keyword.