Backlinking Techniques to Avoid – Seo New York

It is a well-known fact that there are various ways to backlink when implementing a seo strategy. Backlinking is almost self-explanatory by the name. It is the process of create links that link back to your website from another website. Generally this sounds easy although there are a number of things you should consider when planning your strategy and most seo services New York highlight this very well. In this post we are going to talk about what backlinking techniques you should avoid.

 

Mass Spammed Backlinks

Although these tend to be the cheapest types of back links around, you should avoid them at almost all costs. As in most industries some developers tried to find an easy way to spam backlinks to thousands of websites, saving days if not months of backlinking. Search engines quickly picked up on this type of software and now if you are found to be spamming links you get hit with a heavy punishment by means of your search rank.

 

No Follow

 

Although they are still useful in some search engines, the Google system now no longer follows NoFollow links. The NoFollow tag that is applied on some websites means that the search engine spider will simply ignore the link and not register it as a proper link back to your website.

 

High OBL (Outbound Link) Sites

 

Most Seo Services NYC will only ever post backlinks to pages with a low outbound link site. This is because a group of malicious or “black hat” seoers decided to create pages that were just filled with backlinks, once providing link juice even though there was no content. As Search Engine algorithms have changes most now look at the website and calculate the number of links that are outgoing from that page. If this number is particularly high it is often recognised as a link spam website and the link will offer little if any authority at all. It is recommended that only websites with fewer than 10 links link back to your website if you want to expect the best results.

How to build authority backlinks – link building new York

Building your own authority backlinks is considered a hard task by many. With that said there are many New York SEO services out there offering something easy and simple that takes the task out of your hands. Authority backlinks are easy to understand when you think of the word “Authority”.

Generally having more authority than someone else would mean you have more power over them. This is exactly how it relates into backlinking. Over the years there have been various tools and methods produced which allow you to basically spam backlinks all over the web in an attempt to gain a huge amount of “link juice” to your website. As this did work for some time, Google quickly caught on to this malicious technique and decided to try to put an end to it.

For this reason there are now various types of backlink which in turn can offer your website slightly more power than others. The truth is it is the Google algorithm which decides this, and without an actual look at how that algorithm works we can only work with what has been found out through research.

What is generally considered a high authority backlink today by seo services New York are links that come from websites that already have a high authority. This can generally be determined by the page rank or PR of the website. A well-established website could have a PR of say, 6 for example. Google recognises that this authority website is linking and referencing to your website; because of this Google gives you a little more credit yourself.

A good way to have high authority website pointing to your site is through a link exchange, or buying these links from owners of high PR blog networks. These blog networks consists of multiple blogs/websites all holding a good, reputable PR. Having these multiple authority sites pointing towards your website can do wonders in the rankings.

Another tip that most seo services NYC would offer is to try and get your link on websites with a low OBL. OBL means the number of outbound links a website has. If a website has a lot of outbound links Google will generally look at it as a spam website, whereas websites with a minimal amount of links are often considered good and given a higher authority by SERPS.