How to perform a good keyword research
Doing good keyword research is one of the most important parts of setting up a website if you think at some point in the future you would like to monetize your creation. It is an area where many search engine optimizers go wrong and find they spend months or years trying to establish a site but it fails because of poor keyword research. In this article we are going to look at how to perform a good keyword research.
- Think of what you are looking to target and search it on Google. Have a look at how many results there are in total for the exact term and look down the first 10 results to see if any have an exact match domain. You could use a 3rd party tool to do this with further analysis of h1 tags and titles on the site, but simply looking is more than enough.
- Head over to your most favoured domain registrar and do a search for (yourkeyword).com. This will give you information on whether or not there are any exact match domains available. Having an exact match domain makes it much easier to rank high for the keyword you are targeting as this is how most search algorithms work.
- Do some research on how many searches the term gets a month and an idea of advertising competition as this is one of the easier ways to monetize. Head over to Google and find their external keyword tool. This little tool allows you to search for a keyword and then gives you a figure for the monthly global searches as well as your local area. This will give you information about how many people are looking for your term and also how much competition there is for adwords.
- Is there a good range of long tail keywords to go with the niche? This means terms such as “How can you get a (keyword). If you use a keyword scraper you should get a few nice long tails which also have a lot of searches each month. Ranking these terms is often quite easy and will help to bring in even more traffic to your website, plus give you topics you can write about to add more content to your website.
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